design: visual / ia / xd

xd & brand

Creative Glassboro

Non-Profit Arts Council

launch date: 03/01 2018

Non-profit org bringing art, heritage and culture to the community. Recently incorporated into the town charter.
Scope and deliverables:

  • Diverse audience
  • Complete brand overhaul of burgeoning non-profit

view online

mobile tablet interface design

Parking Authority App

Front-End Visual Design


Mobile app design for the Chicago Parking Authority

  • visual design
  • information architecture consulting
  • project presentation portal

This app has extreme functional considerations due to it's primarily outdoor usage. Separate web-based admin panels for routing and verification were also designed.

Information Architecture & Usable Front-End Design

Belimed - Medical & Life Sciences

Sitemaps and Wireframes

via—Boss Group & Godfrey

A complete structural overhaul of corporate website.
List of deliverables:

  • 15+ pages of dense sitemap for multiple global audiences
  • Wireframes for desktop, tablet, smartphone with 3+ levels of drill-down

Additionally, this project called for large considerations of european and international consumer regulations, and internal client marketing initiatives.

modernizing existing content

Gallery SOHO20

Front-End Visual Design

site launch: 2018 mid-April

mobile first attitude

  • re-align architecture
  • wordpress
  • content-migration
  • responsive design


information architecture and usability

Smart Capnography

Wolters Kluwer Health

Tablet optimized video website for anaesthesiologists and healthcare professionals.

  • Revise preliminary visual design
  • add 2nd level navigation for better usability
  • site build: php / html / css / js
  • monthly reporting

I inherited the legacy design assets for this project. I incorporated better brand visibility and made structural navigational changes that enhanced tablet usability. All HD video content was migrated to YouTube for better market penetration, reduced delivery issues and additional analytics. This site was entirely built with open-source and OTS software and leveraged social media platforms.

archived projects

RIA Web App - Lifestyle Pairing project

Taft & Partners

online communication media

digital deliverables

Neurology Now DTC tablet optimized e-newsletter

Responsive emails

Traffic drivers

iPad specific digital belly-band interstitial

Older notable front-end web design

When design was more designy

one-off custom made

  • My Express Freight - Corporate freight delivery with charitable giving options
  • Garces Grabler Law Firm - Full rebrand and spanish language enabled
  • NuBud - Site for vetting and pairing contractors and homeowners
  • Health Jobs Plus - Medical job search site

visual design / architecture and flow / html / css / etc


Jersey Fresh

ReBrand Concept

    A more partnership and narrative-based brand.

  • moodboards
  • logo / mark
  • media plan
  • brand guidelines

Brand Book & Icons

brand flipbook

Pirate Kitchen . com

A playful branded flipbook for a food blogging site and 2 inspired icons sets—retro + redux

A few diverse incarnations of robert whyte dot com (s)

robert whyte dot com

circa 2004

There’s been many iterations in between. lol.

robert whyte dot com

circa 2013



   I make things

A very short list of things I do in business:

  • visual design
  • front-end code
  • information architecture
  • consumer journeys
  • bootstrap + wordpress
  • analytics & reporting
  • print and online media

Each project is unique and brings its own interests and rewards.

  clients & partners & working relations

Wolters Kluwer Health
SimStar / Rosetta Marketing
Patient Marketing Group
PBL Biomedical
DowJones / Reuters
InterLink Healthcare

Vitruvian Solutions
GE Lab Crew
American Heart Association
MISI Company
Creative Group

Rutgers CAWP
SunGard SCT
GD Loft
Gillespie Advertising

American Standard
Boss Staffing
Taft and Partners
Garces Grabler
CB Richard Ellis
TEK Systems